MEDIA
Our Approach to Media
- We understand that context is as important as content; the right message in the wrong place will not connect
- Our media strategy is based on a thorough understanding of client objectives and keen insight into consumer behaviour and habits
- All recommendations are based on research; we use best in class planning tools to ensure we choose exactly the right media / programming
- Our focus is on getting the best value by balancing cost effectiveness with relevance (a 50% discount in the wrong medium is 100% waste)
- We monitor closely to ensure full compliance
- We deploy rigorous controls and leverage our media relationships to keep costs down
- We pass back all volume discounts. In some instances, we plough back the volume discounts to achieve more spots and more exposure for the brand/product.
- Agency will earn a commission of 10% on total media spend.
- Campaign deliverables
- Media rationale, plan & schedule
- Campaign Reconciliation schedule
- Certification of Transmission